Built withby a man inspired by the women he loves.
Investor pitch, pre seed round
India's $11B online fashion market still sells clothes nobody tried on. Bibanchal shows shoppers the outfit on their own photo before checkout, with Look packs and affiliate margin already live. Bootstrapped on $0, raising up to $500k.
Checks from $25k for 0.5% at a $5M post money. See the full ask
Pre seed target
$500k
Post money
$5M
Raised so far
$0
Choose one check size
Each bar is a single check. The round closes at $500k total.
$25k
Angel
$50k
Angel
$100k
Anchor
$250k
Co-lead
$500k
Lead
Where it goes
Bibha
My mother
Anchal
The woman I love
BibhaAnchal
Two names that mean the world to me. Bibha, my mother. And Anchal, the woman I love. I brought them together so the product would carry something personal.
The name also carries a little piece of Mithilanchal, the place and culture connected to my roots.
The problem
Shoppers see a model, guess the fit, and pay. When the outfit arrives looking nothing like they imagined, it goes back. The retailer loses margin and the shopper loses trust.
of fashion orders came back in India operator data for 2025.
EasyEcom 2025 E-Commerce Collectiveis the typical apparel return band across Indian fashion e-commerce.
Angadi Labs benchmarks
Returned
Returned
The product
Bibanchal takes a product page from the stores India already shops and puts that exact garment on your photo, keeping your face and pose.
Before
After
Drag to compare. Same photo, same pose, the dress from the store link.
One clear photo, reused for every Look.
Never used for public marketing without your permission.Copy any product page from a supported fashion store.
Cashback live on Myntra, Shopsy, and AJIO.
The garment lands on your own face and pose. Buy through Bibanchal and eligible orders earn wallet cashback.
Cashback credited after the store confirmsBusiness model
Shoppers pay up front for the certainty of seeing it on themselves. Stores pay us when that certainty turns into an order.
Shoppers prepay for try on credits in rupees at about ₹25 per Look. That covers generation cost, payment fees, and margin. A failed Look refunds its credit automatically.
5 Looks
₹125
₹25.00 per Look
10 Looks
₹249
₹24.90 per Look
20 Looks
₹499
₹24.95 per Look
Paid up front, in rupees, before any Look is created.
When a shopper buys through Bibanchal on a cashback store, the network pays us a commission. 50% goes to the shopper's wallet after the store confirms. We keep the rest.
One order, worked through
₹2,000
order placed
₹140
network commission at 7%
Fashion payout by store
7%4.2%2.1%Conservative fashion defaults. Some categories pay nothing, and every credit settles on the confirmed payout.
Market
Bain sizes online fashion near $11B today and about $35B by FY28, growing about 25% a year. Most of those orders are still placed without the shopper ever seeing the outfit on herself.
Why now
yearly growth in India virtual try on through 2030.
Grand View Researchof new online fashion spend in India from 2026 to 2030.
TechnavioIndia women apparel market in 2025, our core shopper.
IMARCIndia fashion and lifestyle
$110B
Each square is $1B.
Founder and traction
Full stack engineer who designed, built, and shipped every Bibanchal surface himself: the try on pipeline, payments, affiliate tracking, web, mobile, and the Chrome extension.
Live today, built on $0
Web app
Create Looks, wallet, packs, and orders.
Chrome extension
Try on straight from a product page.
Android app
Built and in testing. Play listing next.
Razorpay payments
Look packs sold in rupees.
Cashback wallet
Credits after the store confirms the order.
Automatic refunds
A failed Look returns its credit.
Builds in public as BuildWithPrashant, so you can diligence the builder before the business.
The ask
One price for everyone: a $5M post money valuation. The round closes at $500k total, and we have raised $0 so far.
Anchor. Sets the pace for try on quality and store coverage.
Where your $100k goes
Try on quality
Sharper, more reliable Looks at the ₹25 price point.
$35k
Growth and distribution
Creators, the Chrome extension, and the Android launch.
$30k
Store and cashback ops
More cashback stores and faster order confirmation.
$20k
Runway and legal
Infrastructure, support, and counsel for the round.
$15k
Instrument (priced equity, SAFE, or other) is agreed in diligence. Terms are indicative until signed.
Diligence
Every risk comes with how we handle it. Every number on this page links to its source.
Every Look has to look right and still fit inside about ₹25 a Look.
How we handle it
Short garment only prompts, fixed framing, and automatic refunds keep quality honest and cost predictable.
Networks can change payout tables and category rules.
How we handle it
Look packs earn on their own. Cashback always settles on the confirmed payout, never on an estimate.
Speed is high, but so is concentration risk.
How we handle it
This round goes first to try on quality and distribution, the two areas that need more hands.
Retailer terms and browser store rules shape what we can build.
How we handle it
Link based try on, a store allowlist, and a Chrome extension that passed Web Store review.
Zero. Bibanchal is bootstrapped and has raised $0. This is the first round, up to $500k.
Every check prices at the same $5M post money reference. $25k buys 0.5%, $100k buys 2%, and $500k buys 10%. Final terms follow diligence and the agreed instrument.
Two live streams. Shoppers prepay for Look packs at about ₹25 per Look. We also earn affiliate commission on tracked orders, about 2.1% to 7% depending on store and category, and share 50% of it with the shopper as wallet cashback.
Women in India who shop fashion online and want to see the outfit on themselves before paying. Gifting for family is a strong second occasion.
Marketplaces build try on for their own catalog. Cashback apps compete on coupons. Bibanchal works across stores from one photo and pays the shopper back, a position neither side is set up to take.
A live product: web app, Chrome extension, Razorpay payments, and cashback on Myntra, Shopsy, and AJIO, with an Android app in testing. Usage, conversion, and retention numbers are shared in diligence rather than posted publicly.
35% on try on quality, 30% on growth and distribution, 20% on store and cashback ops, 15% on runway and legal. The split flexes with the final round size.
Holding Look quality and cost steady while affiliate rules shift, with one founder carrying the build. The round is aimed straight at those risks.
Priced equity, a SAFE, or another standard instrument, agreed during diligence. The $5M post money reference holds across check sizes.
Email prashant@bibanchal.com with your fund or background and the check size you have in mind. We reply with the deck and book a live product walkthrough.
Sources
7 independent publishers. Open any row to read the original report behind the figure.
Bain & CompanyMarketIndia's Digital Fashion DisruptorsFashion and lifestyle near $110B. Online fashion near $11B, heading to about $35B by FY28.$35Bonline fashion by FY28TechnavioWhy nowOnline fashion retail market in IndiaOver $56B added from 2026 to 2030, with AI journeys and virtual try on named as drivers.$56B+added 2026 to 2030Grand View ResearchWhy nowVirtual try on market reportIndia virtual try on growing above 30% a year from 2024 to 2030.>30%yearly growth to 2030IMARC GroupWhy nowIndia women apparel marketWomen apparel market near $95.8B in 2025.$95.8Bwomen apparel, 2025EasyEcomProblem2025 E-Commerce CollectiveFashion and apparel returns near 26% in that operator dataset.~26%fashion return rateAngadi LabsProblemIndia fashion ecommerce benchmarksApparel returns commonly cited between 25% and 40%.25 to 40%apparel return bandHypetricsCross checkIndia fashion e-commerce growth to 2032Near $21.6B in 2025, heading to about $98.5B by 2032 in that series.$98.5Bonline fashion by 2032Next step
Tell me who you are and the check you have in mind. I reply personally, then walk you through the live product.
Prashant
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